Creativity should encourage, enthuse, engage, and entertain.” This and other aphorisms are on offer from advertising vet Hegarty, award-winning founding partner and Worldwide Creative Director of Bar. Contents • History 1 • Accolades 2 • References 3 • Further reading 4 • External links 5 History BBH opened for business on 29 March 1982 in, London. The agency’s first ad was for and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, ‘when the world zigs, zag’. The black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. [1] Over the next 28 years, BBH went on to produce many award-winning films for. 'Launderette' [2] starred and was set to a soundtrack of '. Other classic work includes “Drugstore”, [3] “Creek”, “Flatbeat' [4] featuring - a small yellow puppet, “Clayman” [5] and “Odyssey” [6] which was directed. The company was also responsible for ' for, 'The Effect' for and 'Keep Walking' for. ![]() ![]() ![]()
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